# Backtracks Media Intelligence
Backtracks Media Intelligence provides the ability to understand the meaning and context of what's said in audio and video at scale.
Backtracks Media Intelligence's
Universal Media Id and
Comprehend may be used together for contextual targeting, prebid, programmatic advertising, accessibility, and SEO use cases.
The Backtracks Media Intelligence following the conventions of the Backtracks REST APIs that allows you to securely interact with Backtracks resources and functionality. Our REST API returns JSON responses and GET requests to API endpoints support JSONP.
See the Backtracks REST API documentation for a general introduction to the concepts like like how to authenticate to make API calls, common date formatting, error messages, status codes, paging semantics, etc.